Off the Wall Signs and Graphics has received two SBA loans through Nevada State Bank, helping it get the capital it needed to purchase equipment and expand.  Paige Zeigler, co-owner of the company, was therefore uniquely qualified to speak from a business owner’s perspective about the process of applying for and receiving an SBA loan. Zeigler was invited to participate in a panel discussion about SBA lending in a March 2013 webinar* hosted by Nevada State Bank through NevadaSmallBusiness.com.

Las Vegas-based Off The Wall Signs and Graphics specializes in the design, development and placement of promotional materials – attention-grabbing banners, building wraps, and other promos you’ve probably seen across the Las Vegas area.

The expressive, high-impact graphics printed by this innovative firm promote conventions, performances, trade shows, and other gatherings organized by professional event planning firms and local businesses. Important? You bet it is, with more than 20% of Nevada’s economy dependent on tourism, and 29% of state residents employed in the leisure and tourism sectors.**

It’s well known for its eye-popping prints encouraging tourists to attend local shows and trade show attendees to discover the latest about their industry. Off The Wall’s work is ubiquitous in Las Vegas. It provided the print and installation for the BURGR wrap on the Planet Hollywood® Las Vegas building, the Donny & Marie® wrap on the Flamingo Las Vegas®, and the printing and installation for the Cricket and Luck ads seen on the Luxor® pyramid.

Off The Wall also provides complete design services for any size project, as well as handling all logistics for its clients, from printing and installation to signage removal when the show or event has concluded.

Meet Paige Zeigler – Building a Business and Our Economy

Paige Zeigler co-owns Off The Wall Signs and Graphics with Rocky Faith, joining the company in 2011. Zeigler brought more than 10 years of experience in business development and advertising from her tenure at Time Warner® and Google®. Her experience enabled the print firm to expand quickly, and in her first year with Off The Wall, the company tripled both its revenue and net profits.

A native Oregonian, Zeigler entered Eastern Oregon University at age 16 and graduated with a Bachelor’s Degree in Liberal Studies with an emphasis on Business and Psychology. After moving toLas Vegasin 2010, Zeigler founded Front Paige Media, a boutique advertising and marketing firm specializing in spectacular, customized brand experiences. Front Paige Media is now an affiliate company of Off The Wall.

As co-owner of Off The Wall, Zeigler is quick to explain the company’s success, and its future plans for continued business growth. “Our success and growth can be attributed to the joint efforts and strategies with my great partner and co-owner, Rocky Faith.  We complement each other very well because we have different skill sets,” Zeigler explained during a recent interview.

Zeigler explained Off The Wall’s unique approach to self-marketing: “We have no advertising budget except for our social media. We created a time lapse video for our Donny and Marie project that was posted on social media, and it opened many doors. We took the energy from that and grew.”

“We look forward to the future,” said Zeigler.  “A big client advantage for us is that we’re a one-stop-shop for projects, such as grand format building wrap production and installation, and large format outdoor production and installation. Our clients don’t need separate printing, rigging, product installation, and other services. We do it all.”

Off the Wall and Nevada State Bank

“Relationship Manager Melanie Maviglia at Nevada State Bank has been an integral part of our success,” Zeigler said. “She has helped us through our SBA loans. She’s also helped us make the right business decisions and find the right mix of equipment, building space, and so on. I encourage small business owners to reach out to your bank, especially Nevada State Bank. They’ll help you find out what your goals are and what options you have.”

Off The Wall’s commitment to service delivery and innovative, high-impact signs benefits both the company and our state’s tourism economy. The company sees growth in the future, and that’s a good “sign” for allNevadaresidents.

If your small business requires products and services to facilitate growth, contact Nevada State Bank at any branch, on our website at nsbank.com, or at 800-727-4743.

*Click here to view an archived version of the webinar.

**www.appliedanalysis.com/projects/lvcvaeis/EIS%201.8%20Tourism%20Economies.pdf

 


The information provided is presented for general informational purposes only and does not constitute tax, legal or business advice.