A business event – whether it’s a seminar, a grand opening, or a customer appreciation day – can be a good way to get your business noticed and potentially produce great avenues to pursue in the future. To host a successful event, consider these six tips.

1. Have a Goal (or Goals) in Mind

Know what you wish to accomplish with your event. You can have a great time at an event without this type of focus, but having goals will help you get the most out of the occasion. Ultimately, setting a goal can help you determine if it was worth doing in the first place and if you want to host another. Your goals may change as the event takes place, and your next event may be different.

2. Timing is Key

Plan your event at a time that is likely to make it well attended. Consider your potential attendees and research the date to see what else is going on. Something taking place could impact attendance: a holiday weekend, a major sporting event, or a well-publicized business function. Time of day or day of week may also factor in. It might make sense to choose a weekend evening or a weekday. Consider what is most convenient for potential attendees. It may not hurt to send out a survey during the planning stages.

3. Network as Much as Possible

Networking is likely one of your goals for the event, but even if it's not the main focus, business events are great for networking. These events can have tremendous benefits that last well into the future. It's a good opportunity to strike up relationships that may improve your business. It's also an opportunity to market your name and brand and demonstrate your expertise.

4. Get the Budget Right

Some events can be expensive, so it's important to stick to a budget. Sponsors can help offset some of the costs.

"Once you have a budget, knowing where to allocate most of your resources is essential," says Paula Fernandes at Business News Daily.1 "For example, if you spend more on fancy decorations than you do on a skilled tech crew or personable speakers, your event might be lacking in substance. Additionally, don’t skimp on food or beverages, and take into account attendees with dietary restrictions. Though this may not seem as important as other aspects of your event planning, audiences are more forgiving of missteps when they aren’t hungry or thirsty."

5. Consider a Hybrid Approach

You may have better luck with attendance by considering a hybrid approach to include online participation. Live streams for example, can help spread awareness and engagement to those who weren't able to make it in person.

" Hybrid events combine the elements of virtual and in-person events and are the best way to reach audiences without geographical boundaries,” suggests Deal Room.2  “With hybrid events expected to be the future of events [post-COVID], event organizers are able to proceed with business plans regardless of negative externalities, while grasping the attention of attendees."

6. Prepare Yourself

Your presence can make the event a success. Make sure you've prepared yourself ahead of time so you’re at your best. Know what your role will entail as the host. Take good care of yourself to remain healthy and feel good as the day approaches. 

Hosting a successful business event means being prepared, having goals, and seeing them through. Use the event to meet new people and initiate new relationships that may benefit you  for years to come.

1. https://www.businessnewsdaily.com/9825-plan-corporate-event.html

2. https://www.dealroomevents.com/blog/5-tips-for-hosting-a-business-event-after-the-holiday-season/


The information provided is presented for general informational purposes only and does not constitute tax, legal or business advice. Any views expressed in this article may not necessarily be those of Nevada State Bank. Nevada State Bank is a division of Zions Bancorporation, N.A. Member FDIC