Today’s digital, fiber-optic, online, interconnected world has changed the way Americans conduct day-to-day business. But has your business changed along with all of these technological marvels, or are you still using equipment that was created 10 years ago?

Today’s technology is designed to make businesses more productive – to do more and earn more in less time and with less overhead, fewer employees and more service and product offerings, thanks to the Internet and to the technology successful businesses employ to remain successful.

Technology can help your business grow. Here’s how.

Today’s technology enhances business collaborations. You don’t have to hop a plane to meet a prospective client when you can use Voice-over-Internet-Protocol (VoIP) to “meet” clients face to face using digital technology – smart phones, tablets, laptops. You can connect with co-workers and customers from pretty much anywhere.

This ability to connect saves on travel costs, facilitates in-house collaboration, maintains solid customer relations, and even enables faster cash flow with remote payment capture at the time of sale and remote deposit imaging from your bank.

Information is available from (almost) anywhere. Your on-the-road sales team needs schedule updates throughout the day. Your team of technicians needs easy access to parts inventory. Many different departments need access to customer information from the office or in the field, and managers need the ability to control employee access on a need-to-know basis.

In today’s business climate, information is often the product a company sells. Making relevant information easily accessible will simplify routine business activity. 

Keep customers happy with tech. Using customer relations management (CRM) software you can track orders with a click, track project progress at a glance, and manage downstream challenges before they develop into problems. A satisfied customer base can provide business stability and growth.

Boost employee morale as you boost the bottom line. Using outdated tech is a morale buster, and it slows down what your crew can do. Aging computers, outdated cellphones, hand-written billing are time wasters, and in this competitive economy, time is money.

So, how do you take best advantage of the nitro-fueled tech revolution?

Start by developing a tech plan. A consultant can help set up integrated business systems that create more sales, more payment gateways, and require less manpower through digital automation so everything works together.

Find the level of tech support you need. Depending on the size of your business, you may need to call an outside company for tech support once in a while, or you may require a full-time employee dedicated to technology to keep your business’ tech up-to-date and in sync.

The right networking professional can often keep your systems working at peak performance while maintaining multiple layers of data security. Information should be available in real time, and companies should do their best to secure it from outside hackers and also from employees who don’t require access.

Finally, look to the cloud. The cloud provides a virtual meeting place for employees and customers. Data is stored safely off-site so a catastrophe doesn’t put you out of business. You can download your company data from its space in the cloud.

There are lots of ways to use tech to grow faster – from online banking, to reducing travel costs with virtual online conferencing. If you aren’t using the latest tech for you team, there’s a good chance your business will fall behind competitors who do use the most up-to-date hardware and software.


The information provided is presented for general informational purposes only and does not constitute tax, legal or business advice.