The recent purchase by Google of 1,210 acres of land at the Tahoe Reno Industrial Center signaled another significant development for the region’s high-tech economic expansion. Google, which indicated that the land will house a data center in the future, joins a growing list of technology giants that have expanded or started operations in Northern Nevada. In recent years, the region has attracted companies including Tesla, Panasonic, Microsoft, Switch, Ebay and Apple, all of which have helped diversify the regional and state economies while advancing Nevada’s reputation as a business-friendly location for Silicon Valley stalwarts.

Apple, which opened its Northern Nevada data center in 2012, announced earlier this month that it would invest an additional $1 billion in its data center at the Reno Technology Park. The company will also purchase a warehouse in downtown Reno to support its data center operations. That news followed an Apple announcement earlier in the year of a 200-megawatt expansion of its solar power operations for its data center. Such long-term investments by one of the world’s largest and most successful technology companies help solidify Nevada’s attractiveness to other high-tech firms seeking to expand or enhance operations.

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