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Becoming a Business Owner

Becoming a Business Owner: Existing Business or Brand New Venture?

Entrepreneurs who don’t like the restrictions of a franchise arrangement have two additional options: to purchase an existing...
Small Business Branding_147763427

Three Ways to Build Customer Confidence Through Branding

Small businesses can create valuable, helpful engagements with their customers. A small business owner may be the friendly person at the...
e

What’s Your Elevator Pitch? Success in 60 Seconds

An elevator pitch is a 30- to 60-second description of your business – the points you’d make if you were lucky enough to...
t

Three Things Every Business Owner Should Know

Just starting out in business? In order to develop a successful company, you'll need to learn a lot about your market and your...
Marketing business concept on the virtual screen.

Top 10 Marketing Mistakes Start-Ups Should Avoid

If you’re just starting a business venture, start now to plan how to reach your target demographic – the prospects most...
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