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Brand Advocates: Who Are They and How Can They Help You?

Brand advocacy can be an extremely effective marketing tool if you learn to recognize when it's happening and consciously take...
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The Value of Developing Customer Relationships

Customer service is critical to business success, but even if your business offers great service, you can boost your bottom line by...
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Think Like Your Customer to Increase Your Sales

As a business owner, you probably spend most of your time in the “business owner mindset.” Every decision you make is...
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How to Get Testimonials That Boost Credibility

As a business owner, you've probably considered seeking customer testimonials, if you haven't sought them out already. But are...
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Five Ways to Talk About Your Business With Anyone

Many entrepreneurs struggle to talk about their business in a way that people on the other end of the conversation find engaging. When...
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